I'm Blaze Rowland.
Principal Engineer at Steer, in Houston. I build entire products — not just features.
At Steer, I build front-of-house software for auto repair shops. I'm replacing the pipeline that brings customer reviews into the platform, and I own the signal-scoring system that ranks a shop's entire customer base into a call list for the front desk — the whole vertical, from warehouse scoring through the .NET services to the React interface.
Before that, at Fishbowl, I was part of the core team that led a ground-up platform rewrite — replacing legacy systems, building the event-driven backend, and shipping 8 customer-facing applications. That work directly contributed to turning the company profitable and landing enterprise clients like Landry's and Raising Cane's across 5,500+ locations. Read more about my work.
I also build developer tools and applications through RowLabs — encrypted environment variable management, AI-powered document processing, mobile apps. Built because they should exist.
I work across the full stack — TypeScript, Vue, React, React Native, Angular on the frontend. Symfony, Laravel, Node on the backend. Comfortable with Docker, CI/CD pipelines, and server administration. Currently picking up Go.
When I'm away from the keyboard: skateboarding, guitar, family.
If you want to chat about engineering, new ideas, or anything in between, I'd love to hear from you.